Rosario Ubiera-Minaya

Executive Director

Rosario is intentional and passionate about creating spaces that foster inclusion and opportunity. She invests her time and energy into amplifying and exemplifying the message that empowered and diverse communities' voices will lead us to equity and upward economic mobility. She is a leader, community activist, and social entrepreneur with a passion for education, art, and culture.

Rosario is also the founder and principal of Cojuelos' Productions, a social enterprise that proudly celebrates black and brown creatives' artistic expressions by promoting innovative, diverse, and culturally oriented programming and curated experiences through a social justice lens. Rosario's vision led to what is today the PUNTO Urban Arts Museum in Salem, an outdoor collection of public art that serves as a vehicle to start breaking down the socioeconomic and invisible divides that exist in low-income communities of color.

She has received numerous awards and recognitions; most recently, 2021 Hall of Fame Inductee to Salem State University's Center for Civic Engagement, 2019 Hispanic Heritage Leader by the New England Patriots Foundation and the Kraft Family Foundation; "Inspirational Woman of 2019" from Latina Center MARIA, and "Unsung Heroine" by the Massachusetts Commission on the Status of Women. She currently serves as an advisor to several organizations, including Essex County Community Foundation's Creative County Initiative and their Racial Equity Strategy Group, the Center for Women Politics and Public Policy of UMass University, and The Women's Network. She also serves as Trustee for Essex Heritage; Rosario was recently accepted to the inaugural cohort of LEADS fellows for the North Shore alongside a powerful group of leaders.

Rosario holds a Master’s degree in Leadership in Education with a concentration in Museum Education from Bank Street College and a Bachelor in Communications with a concentration in Marketing and Public Relations from Salem State University. Her prior experience includes Chief Program Officer for North Shore CDC and Director of Outreach and Enrollment for North Shore Community Health Inc.; as well as Executive Director for the Salem Education Foundation, Program Director at the Peabody Essex Museum and Marketing and Promotions Manager for Telemundo-Boston.

Rosario joined the team at RAW in 2022.